GoHighLevel
List price band $97–497/mo, checked 2026-09-05 against the vendor's own page. Built for the marketing side of a trades business.
One subscription replaces a stack of marketing point toolsUnlimited users and contacts on every planusage charges for SMS/email/AI come on top and are easy to underestimate
GoHighLevel pricing
| Tier | List price | Seats and notes |
|---|---|---|
| Starter | $97/mo | 3 sub-accounts, unlimited users |
| Unlimited | $297/mo | unlimited sub-accounts |
| Agency Pro | $497/mo | SaaS mode |
| Enterprise | unpublished | quote-only |
Verified 2026-09-07 · vendor pricing page
Ranges show annual billing against month-to-month. List prices, before add-ons.
Usage-based charges for SMS, email, phone numbers and AI come on top of every plan.
What people actually pay for it
| Paid / quoted | Billing unit | Shop size | Type | Reported |
|---|---|---|---|---|
| $97 | per month | solo agency operator | real-bill | 2025-09-23 |
| $300 + $2000 setup | per month + one-time | small business ~50-100 inquiries/day | real-quote | 2025-10-09 |
| $97 / $297 / $497 | per month by plan | n/a | list-price | 2025-06-11 |
Self-reported by contractors in public threads. "real-bill" means the poster described their own invoice; "real-quote" means a price a vendor quoted them.
What GoHighLevel does for an HVAC shop
| Capability | What the vendor states |
|---|---|
| CRM | full CRM with pipelines and unlimited contacts |
| Reviews | review requests and reputation management |
| SMS and email | two-way SMS and email, usage-billed |
| Funnels and websites | funnel and website builder included |
| Automation | workflow automation across channels |
| AI | AI features usage-billed |
Where GoHighLevel sits in an HVAC stack
Replaces separate review, SMS and funnel tools; overlaps with FSM marketing add-ons. Check what your field software already bundles before paying twice; see the HVAC CRM and marketing guide.
Does this site earn from GoHighLevel?
GoHighLevel pays this site nothing if you sign up: how the scoring works.
Sources
Checked against these pages on 2026-09-07. Anything the vendor doesn't state is marked that way, never guessed.